greymatters designed John Anthony, Hanoi to be light, bright, and welcoming, utilizing the abundance of natural light available through the building’s enormous floor-to-ceiling windows.
Maximal Concepts, a very influential Food & Beverage operator and developer in Asia, is responsible for two of Hong Kong’s hottest and most-buzzed-about restaurants, Mott 32, and the company’s stylish newcomer, John Anthony. When the company decided to collaborate with Marriott International and bring this brand to Vietnam, greymatters was the obvious choice to help realize their vision.
greymatters had already worked on two other high-end fitouts for the JW Marriott in Hanoi, Akira Back and Smack Dab. When the Hong Kong-based group settled on JW Marriott as a base for their new venture, it made sense to work with a company that both with the hotel, and on the same page design-wise as the cutting edge hospitality powerhouse.
greymatters jumped at the chance to work with the prestigious brand.
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